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MEET THE FOUNDER

Creating out of Love for the Land

Welcome to Rooted Journey Co.

Rooted Journey Co. began in 2023 after I traded city life for the countryside and developed a deep appreciation for the land. Along the way, I strengthened my own health through an education in herbalism, foraging, and connecting more deeply with my community, all while developing a questionably healthy obsession with goats.

What started as making soaps, herbal remedies, and gifts for friends and family soon grew into a business through the encouragement of those who loved my products. 

Today, Rooted Journey Co. creates natural soaps and skin care using thoughtfully sourced ingredients, including organic and wildcrafted herbs, regeneratively raised tallow, and goat milk from pastured goats. By partnering with local farmers and producers, we help give new life to ingredients that might otherwise go to waste while celebrating the abundance of our region.

I'm so glad you're here and hope you find something that brings a little joy to your daily routine. Please don't hesitate to reach out if you have any questions.

Warmly,

Fiona Wirz-Endrys
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